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Sherwin Williams
Overview
Client: Sherwin Williams
Year: 2022
Role: Art Direction, UX Design, Creative Tech
Speaking In Color
Sherwin Williams’ Speaking In Color is a voice-activated AI color system that produces hues based on human inspiration. By saying something like “autumn golden hour” millions of images are analyzed in a search algorithm, and optical recognition generates a unique color palette. The intuitive power of AI allows colors to be refined with simple phrases like “a little lighter” or “make it colder” to find that one in a million color.
First, want to try it out?
You know you want to. Click the mic icon and experience Sherwin Williams' Speaking in Color* for yourself.
*a React web app that uses natural language to identify your imagined color by leveraging third-party and proprietary code.
TL;DR Creative Data
At first glance "creative data" might seem a bit oxymoronic. However, visual design and data analytics are two fields firmly rooted in storytelling. Design enables the visual translation of data to illustrate a compelling and interactive narrative.
I’ve found the best way to acclimate to the world of creative data is by playing. Challenge yourself to see what story our data tells about you.
One more thing.
Ilinca Barsan is an incredible creator, data scientist, and illustrator. She introduced me to WT's Global Creative Data Group. I'm endlessly grateful for the time I spent learning, creating, and growing alongside this team.
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